Geneco - The Magic of Hope


The Magic of Hope

Hope. The closest thing we have to magic. Because when we choose to believe in it - anything is possible. So if there’s only one thing you should carry throughout your entire life, let it be hope. And there’s no better time than this festive season
to share this magic with others.
As we look back at what has happened in our lives this year,
let’s also look forward,
not just for ourselves, but for those who need a little more magic than us. Join us as we #PowerTheChange for a fresh start, for new beginnings, and for a better tomorrow. Together.

Joining Hands for Hope

We all had times in our lives when we look back and think about what we could’ve done differently.

Through this initiative, we hope to encourage all to look ahead and think about how we can do better.

Not just for ourselves, but for others as well,
especially those who need help to make right what was wrong.

In collaboration with Yellow Ribbon Project,
we would like to present to one and all ‘The Magic of Hope’ initiative.

This festive season, let’s join hands and help turn around lives with second chances.

Geneco and YRP logos

Vote For Your Inspirational Quotes of Hope

[Voting Has Ended]

Narrated by Mediacorp 987 DJ Joakim Gomez, and celebrity host, Kelly Latimer,
we have specially curated a collection of 6 Inspirational Quotes of Hope for you.

You can also stand a chance to be 1 of the 5 voters to win $100 eCapitaVoucher,
simply by voting for up to 6 of your favourite quotes.

Voting can be done daily and will end on 31 December 2023.

The winners will be notified via email by 31 January 2024.

And if you know of anyone who needs encouragement in their lives, you can also download these quotes
by clicking on the icon at the bottom of each video and share it with them.

Savour Our Exclusive Festive Cookies


Through the support of $15,000 to Yellow Ribbon Project, Geneco is delighted to present festive exclusive Red Velvet & Almonds cookies that have been thoughtfully researched and meticulously handcrafted
by inmates.

You can receive one of these 3000 complimentary festive gifts
by visiting us at our pop-up café in December. Find out more below.

Let’s also do our part to help rebuild the lives of ex-offenders
and their families by donating to the Yellow Ribbon Fund.
Click here to find out more about their initiatives.

Welcome to The Magic of Hope Café

We would like to cordially invite you to our first-ever pop-up café that will be Net Zero
through the retirement of Renewable Energy Certificates.


Location: Outside ION Orchard Date: 7 to 17 December 2023 Opening Hours: 10AM to 10PM

Geneco and YRP logos

What’s Happening:

  Buy Yellow Ribbon Bakery's festive cookies or a Huggs drink and support Yellow Ribbon Project initiatives

  7 & 8 and 11-15 December: Receive a limited edition Geneco Tote Bag when you vote for your favourite Inspirational Quotes of Hope

  9 & 10 and 16 & 17 December: Receive an exclusive complimentary bag of Geneco x Yellow Ribbon Red Velvet & Almond cookies when you vote for your favourite Inspirational Quotes of Hope

  9 December, 6pm to 8pm: Special appearances from TikTok influencers, Simon Khung and Luke Chan



Beyond Second Hope

As part of our initiative, we would also like to share the stories of 10 ex-offenders who are building a more inclusive society by helping to turn lives around with second chances.

Click on each profile to read their transformative journey.